SEARCH ENGINE MARKETING (SEM)
What is Search Engine Marketing?
Search Engine Marketing, or SEM for shorter, focuses on using paid search engine marketing to connect with consumers who are actively looking for your products or services.
usually these advertisements are viewed as:
Ads appear at the top of Google searches
Promoting for Shopping
Display Advertisements
YouTube video advertisements
Because you only pay when someone clicks on your advertisement, SEM is frequently referred to as PPC (Pay-Per-Click).
How SEM Works
You choose keywords, like “best digital marketer near me.”
You create an advertisement.
When someone searches for those terms, Google displays your advertisement.
Only when someone clicks do you have to pay.
Why SEM Is Important
The Significance of SEM
Instant visibility on Google
brings in high-intent customers or those who are prepared to make a purchase.
Extremely quantifiable and observable
Effective for startups or industries with intense competition
You have complete control over the budget.